Acne Studios started in Stockholm in 1996 with a small run of jeans, and the restraint that shaped those first pairs still shapes the look today. Muted colors, clothes cut a little looser than you expect, and one clear detail instead of five loud ones. That is the idea behind everything in this catalog, from a fringed scarf to a boxy hoodie to a pair of washed wide-leg jeans. If you already know the catalog, go straight to Acne Studios. If you are new here, this is the full picture of what the label is and how to shop it.

Where the Acne Studios Look Comes From

The label grew out of Stockholm's design scene, beginning with denim and expanding into knitwear, tailoring, bags and shoes. The look stays quiet on purpose: soft washes, neutral colors and relaxed fits. The city and the year turn up on the clothes themselves, in the Stockholm 1996 prints that run across hoodies and tees. Because the same marks repeat in different colorways, the catalog reads as one wardrobe no matter which piece you pick up first.

The Design Approach

Most pieces start from a familiar shape and shift one thing. Jeans get a wider leg or a looser seat. A hoodie gets a boxier body and dropped shoulders. A tee grows a little roomier and carries one oversized graphic instead of a pattern across the whole front. The proportions do the styling, which is why a plain outfit built from these pieces still looks deliberate. Washes and fades are built into the fabric, so denim and fleece arrive with the worn-in look already there.

Fabric, Fit and What to Check Before Ordering

Tees and hoodies are cotton jersey and fleece in a relaxed, slightly oversized cut. Scarves range from plain fringed styles in solid colors to brushed check scarves with a soft, fuzzy texture. Jeans cover regular, loose, wide-leg, baggy, flare and bootcut shapes, and the bags and card holders use leather in smooth and grainy finishes. Every product page shows several photos and a full description, so you can check the fabric, wash and fit details before you order.

Signature Details You Will Notice

A few details repeat often enough to become recognizable. The solid scarves carry a small pink woven label, while the check scarves wear a white stitched patch with the name. The Acne Studios logo appears as a stamp, an embroidered script or a small chest print on tees and hoodies. The Camero bags hang a metal key charm from the zip pull, and the Musubi totes tie their sides into a soft knot. Between them, most pieces carry one clear mark rather than a wall of logos.

Scarves at the Center of the Collection

Scarves are the easiest way into the label, and the range is wide. There are plain fringed scarves in light grey, grey melange, charcoal and caramel brown, plus oversized check scarves in blue and beige, lavender and grey, dusty pink, and warm mustard and olive. Most are mohair checks, and one is made from alpaca wool. Start with the Acne Studios Scarf collection if this is your first order, since it covers the widest spread of colors and checks in the catalog.

Jeans, From Regular Fit to Baggy

Denim is where the brand started, and the range shows how many shapes it can take. The wide-leg pairs come in dark indigo, medium blue and light blue washes, the baggy pair curves out from the knee, and the flare and bootcut styles open up at the ankle. The 2021M and 2006M names are model numbers, with the 2021M in washed black and a wide-leg Rocka cut and the 2006M as a loose fit in faded black. The Acne Studios Jeans collection also holds the fleece sweatpants and track pants, so it is the place to look for any bottom in the catalog, and the fit name in each title is the quickest way to tell the cuts apart.

T-Shirts and Graphic Tees

The tees are boxy with dropped shoulders, and the prints carry the personality. A pink Stockholm 1996 print, a circular stamp logo, a tonal embroidered script, the face logo and a contemporary art graphic all appear, mostly in black and white. Simpler pairs with a small chest logo sit at the quiet end of the range. The Acne Studios T-Shirt collection is where all of them live, and the tees work as a base layer under hoodies and jackets as well as on their own.

Hoodies for Cooler Days

Hoodies split between faded washes, plain oversized cuts and graphic pieces. The faded black and grey versions have a worn-in look straight out of the box, the Stockholm 1996 hoodies put the name across the back, the pink and black embroidered-logo hoodies carry a hand-scrawled script, and the Moomin zip-up is the most unusual of the group. Open the Acne Studios Hoodie collection to compare the washes and prints side by side.

Bags, Card Holders and Wallets

Bags follow the same quiet approach. The Camero is a structured camera-style bag with a top handle and a crossbody strap, the Musubi is a soft tote with knotted sides in full and midi sizes, and a multipocket bag adds a small charm on the zip. For smaller carry, the card holders and folded wallets come in black, brown, camel, dune beige and white leather. Browse the Acne Studios Bag collection for the full set, including the Camero bag in black and beige.

Sneakers With Chunky Soles

The sneaker range leans technical. The Manhattan sits on a thick platform sole, the Rockaway comes in white and grey or all black, and the Bolzter and Bryz styles add velcro straps and deeply lugged soles in white, yellow, light blue and mustard. Most pair well with relaxed jeans or sweatpants, since the shoe adds volume at the ankle. Start with the Acne Studios Shoes collection to compare soles and colors.

Collaboration Pieces

A few pieces carry another name next to Acne Studios. The Moomin zip-up hoodie adds a small embroidered character patch to a black base, and the Acne Studios x Kappa pants combine both logos on a wide-leg black track pant with an elastic waist and zip pockets. The partner branding is visible in the product photos, so you can see exactly what each piece carries before you order.

Black, White, Grey and Denim Blue

The palette stays muted. Black and white anchor the tees and hoodies, grey and charcoal cover the scarves and fleece, and denim runs from dark indigo to pale blue. Caramel, beige and taupe soften the scarves and bags, while pink, mustard and lavender show up in the check scarves and in a few hoodies and sneakers for anyone who wants color without a loud print.

Finding Your Size

Tops are cut relaxed. Hoodies, tees and the boxy fleece pieces are meant to look roomy, so keep your usual size for the intended shape and size down only if you prefer a closer fit. Jeans follow standard waist sizing with different leg volumes, so check the fit name in the title: regular fit, loose fit, wide-leg, baggy, bootcut or flare. For sneakers, check the size options on the product page before you choose.

Building an Outfit From the Catalog

The easiest combinations pair one strong piece with plain basics: a check scarf over a black hoodie, a graphic tee under a plain jacket, or washed wide-leg jeans with a simple white tee. Balance volume by wearing loose jeans with a closer top, or an oversized hoodie with a straighter leg. Keep accessories quiet, a leather card holder and a plain bag, so the clothes stay in front.

Caring for Cotton, Denim, Knits and Leather

Wash tees and hoodies inside out on a cold, gentle cycle and dry them flat or on low heat to protect prints and embroidery. Wash denim inside out and skip the hot dryer, which can change the fade. Scarves are best washed by hand in cool water or dry cleaned, then laid flat to dry. Leather bags and card holders only need a soft, dry cloth, and they should stay away from direct heat and prolonged moisture.

Starting or Adding to a Collection

A first order usually lands on a scarf or a hoodie, since both are easy to wear every day and come in the most colors. From there, a tee or a pair of jeans in a matching tone rounds out an outfit. If you are shopping for someone else, a grey fringed scarf or a black leather card holder is close to a safe bet, because neither depends on a size.

Whether you are after your first scarf, a pair of washed jeans or a hoodie for the colder months, Acne Studios keeps the catalog organized by category so you can find what you need without digging through everything at once. New pieces get added regularly, so it is worth checking back before you settle on a single option.